a fool in the forest

Epigraphs

  • A fool, a fool! I met a fool i' the
        forest,
    A motley fool; a miserable world!
    As I do live by food, I met a fool
    Who laid him down and bask'd him
        in the sun,
    And rail'd on Lady Fortune in good
        terms,
    In good set terms and yet a motley
        fool.

    As You Like It,
    Act II, Scene 7

    L'homme y passe à travers des
        forêts de symboles
    Qui l'observent avec des regards
        familiers.

    Les Fleurs du Mal,
    “Correspondances”

    [T]here is almost no subject-matter, and what little one can disentangle is foolish....
    One would call the style verbose, except that by definition verbosity is the use of words in excess of the occasion, and there seems to be no occasion.

    Yvor Winters,
    Forms of Discovery, Ch. 7


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    January 21, 2005

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    Comments

    David Giacalone

    Sigh. Even our Sylvan Fool wants to put a fence around his forest. Don't blame you a bit. I hope you'll keep us posted on price gouging and tourist blight.

    Frank Ostini

    George,
    I understand your concerns, and share them with you. I've instructed my people to remember what has gotten us to where we are now: good service, good food, good wine, and good value. All that must be maintained, so that when the movie goes away, we will still be successful. Prices have not changed with our surge in business. At present, the Hitching Post is very busy. We reccommend reservations, and booking in advance is advised.

    About HIGHLINER, our premium Pinot Noir featured in Sideways, that has featured an increase in demand that exceeds 400%. In our supply/demand economy, we have several chooses to react to this increased demand: raise prices, increase supply, or simply run out (and have to deal with unhappy customers that have traveled far to come to the Hitching Post). We released our first HIGHLINER in 1998 at $40 retail, and we are committed to keeping the price at $40 through this current surge in demand.

    But, as Alexander Payne would say, "Its all about timing." Luckily for us, with our newest bottled vintage, 2003, we have increased our vineyard sourcing in new vineyards of the Santa Rita Hills. We have many new growers working closely with winemakers striving for the highest quality, using the best clones and proven viticultural techniques. We feel we have found the motherlode of great Pinot Noir. We have 24 differnet picks of Pinot Noir from 2003,each from a different site and clone, an incredible palette of flavors from which to assemble our premium HIGHLINER.

    We've put up 1000 cases and are quite proud of it. At present we are limiting take home sales to 2 bottles/person, in an attempt to spread the joy.

    I understand your concerns and promise to never sell out as we have seen so many do when success falls upon them.

    Marc-Henri Tomason

    My family and I drove to the Hitching Post II from Arroyo Grande a few weeks back. The last time my family were at this establishment back in December my wife, myself, and our parents decided to enjoy a 2003 Highliner with our meal—which was, in a word, wonderful. THIS time, however, in our recent return trip (sans parents) my wife and I wanted to purchase another bottle of 2003 Highliner, only to be told the charge would be $100.00! This is a true story, folks. Elaine (my wife) and I were both startled and maybe even a bit aghast, since we paid roughly $40 prior. Instantly, I knew what was going on, and became very disappointed that the Hitching Post II would try and "cash-in" and gouge loyal customers from the central coast, whom they clearly mistook for out-of-area, naive film goers. This was so sad, and put a damper on an otherwise fine evening. I am not bitter, nor are my wife and I trying to spread negativity, but that kind of action was (and if it is still going on, IS) rather inexcusable. For the time being we'll stay home in A.G. and leave the hype and profiteering to others. With all due respect to the truth, and to the locals who deserve just a little better.

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